CULTURAL MATCHMAKING
BASED IN PARIS
CULTURAL MATCHMAKING
BASED IN PARIS
WHERE BRANDS AND
CREATORS CO-CREATE
OUR APPROACH
OUR APPROACH
OUR APPROACH
Launching a product? Repositioning your brand? Reinventing a key commercial moment? Stop briefing creators at the end of the process. We connect your business challenges with creators who already have ideas in motion. The result is a natural match. They create with you, not for you. Stories that resonate and convert.
Launching a product? Repositioning your brand? Reinventing a key commercial moment? Stop briefing creators at the end of the process. We connect your business challenges with creators who already have ideas in motion. The result is a natural match. They create with you, not for you. Stories that resonate and convert.
MARKETING IS ABOUT LIVING CULTURES, NOT DEAD CAMPAIGNS.
MARKETING IS ABOUT LIVING CULTURES, NOT DEAD CAMPAIGNS.
MARKETING IS ABOUT LIVING CULTURES, NOT DEAD CAMPAIGNS.
Culture is language, rituals, codes, and the way people choose, click, share, and commit.The brands that win today are the ones that step into these cultural moments. They do not just launch formats. They build them. They listen in real time, adapt fast, and amplify what truly resonates. They are not the last link in the chain. Creators are your trend detectors, your live testers, your strategic challengers.
They are your strategic challengers, shaping what matters now and knowing exactly where engagement becomes conversion.
We create stories that evolve with communities. Stories that breathe, move, and last. Not campaigns that end when the media plan stops.
We are cultural matchmakers.
OUR ECOSYSTEM
OUR ECOSYSTEM
OUR ECOSYSTEM
Cultural matching doesn’t happen in isolation. We work alongside visionary brands, fearless creators, and best-in-class partners. Together, we build powerful narratives that move culture and turn audiences into co-creators.
Our Services
Our Services
Our Services
CULTURAL DETECTION & MATCHING
2 to 3 weeks
What we do
Mapping emerging creators and projects in development
Identifying weak signals, cultural trends and insights through AI-powered tools and expert monitoring
Identifying creators aligned with your business challenges
Auditing your current influence and communication strategy
What you get
A curated shortlist of 8 to 10 potential creators with in-depth community analysis
Three concrete matching directions with recommended formats
A tailor-made cultural activation strategy
CULTURAL DETECTION & MATCHING
2 to 3 weeks
What we do
Mapping emerging creators and projects in development
Identifying weak signals, cultural trends and insights through AI-powered tools and expert monitoring
Identifying creators aligned with your business challenges
Auditing your current influence and communication strategy
What you get
A curated shortlist of 8 to 10 potential creators with in-depth community analysis
Three concrete matching directions with recommended formats
A tailor-made cultural activation strategy
CULTURAL DETECTION & MATCHING
2 to 3 weeks
What we do
Mapping emerging creators and projects in development
Identifying weak signals, cultural trends and insights through AI-powered tools and expert monitoring
Identifying creators aligned with your business challenges
Auditing your current influence and communication strategy
What you get
A curated shortlist of 8 to 10 potential creators with in-depth community analysis
Three concrete matching directions with recommended formats
A tailor-made cultural activation strategy
CO-CREATION & ACTIVATION
4 to 8 weeks depending on scope
What we do
Leading creative and strategic working sessions with creators
Co-building authentic narrative formats
Project management and production coordination
Real-time performance monitoring with ongoing adjustments
What you get
Creators who challenge your positioning through real-world insights
Co-created formats that feel genuine, not forced placements
A coordinated activation across the right platforms
Impact reporting covering engagement, cultural resonance and conversions
CO-CREATION & ACTIVATION
4 to 8 weeks depending on scope
What we do
Leading creative and strategic working sessions with creators
Co-building authentic narrative formats
Project management and production coordination
Real-time performance monitoring with ongoing adjustments
What you get
Creators who challenge your positioning through real-world insights
Co-created formats that feel genuine, not forced placements
A coordinated activation across the right platforms
Impact reporting covering engagement, cultural resonance and conversions
CO-CREATION & ACTIVATION
4 to 8 weeks depending on scope
What we do
Leading creative and strategic working sessions with creators
Co-building authentic narrative formats
Project management and production coordination
Real-time performance monitoring with ongoing adjustments
What you get
Creators who challenge your positioning through real-world insights
Co-created formats that feel genuine, not forced placements
A coordinated activation across the right platforms
Impact reporting covering engagement, cultural resonance and conversions
CONTINUOUS OPTIMISATION
Project-based, from 3 months to annual support
What we do
Real-time analysis of community reactions
Format optimisation based on feedback
Identification of new amplification opportunities
Operational audits to improve team efficiency
What you get
Stories that evolve and adapt rather than fixed campaigns
Organic amplification through other creators
A reusable narrative capital
A long-term relationship with your creator ecosystem
CONTINUOUS OPTIMISATION
Project-based, from 3 months to annual support
What we do
Real-time analysis of community reactions
Format optimisation based on feedback
Identification of new amplification opportunities
Operational audits to improve team efficiency
What you get
Stories that evolve and adapt rather than fixed campaigns
Organic amplification through other creators
A reusable narrative capital
A long-term relationship with your creator ecosystem
CONTINUOUS OPTIMISATION
Project-based, from 3 months to annual support
What we do
Real-time analysis of community reactions
Format optimisation based on feedback
Identification of new amplification opportunities
Operational audits to improve team efficiency
What you get
Stories that evolve and adapt rather than fixed campaigns
Organic amplification through other creators
A reusable narrative capital
A long-term relationship with your creator ecosystem
STRATEGY. CULTURE. TALENTS.
STRATEGY. CULTURE. TALENTS.
STRATÉGIE.CULTURE. TALENTS.
Who are we ?
Who are we ?
Cécile Leprince
Strategist in narrative vision and innovation. 20 years at Publicis designing narrative strategies for international brands. She thinks in systems, detects weak signals and transforms AI into a lever for strategic acceleration. Her expertise: aligning creativity, data and impact to build narratives that generate as much performance as emotion.
Her conviction: a story is only powerful if it creates measurable value.
Jamila Shouman
Brand strategist and growth ecosystem expert.
She builds brand platforms at the intersection of branding, commerce, and acquisition: e-commerce, CRM, paid media, and social. Her multicultural reading of consumer behavior fuels culturally relevant, performance-driven strategies — from brand territory to checkout.
Her conviction: sustainable performance is born from the alignment of culture, desirability, and conversion.
Cécile Leprince
Strategist in narrative vision and innovation. 20 years at Publicis designing narrative strategies for international brands. She thinks in systems, detects weak signals and transforms AI into a lever for strategic acceleration. Her expertise: aligning creativity, data and impact to build narratives that generate as much performance as emotion.
Her conviction: a story is only powerful if it creates measurable value.Jamila Shouman
Brand strategist and growth ecosystem expert.
She builds brand platforms at the intersection of branding, commerce, and acquisition: e-commerce, CRM, paid media, and social. Her multicultural reading of consumer behavior fuels culturally relevant, performance-driven strategies — from brand territory to checkout.
Her conviction: sustainable performance is born from the alignment of culture, desirability, and conversion.